Quantitative and qualitative research dealing with the uses and effects of mass communication.
Relationship of communication to culture with particular emphasis on the everyday life contexts of media audiences.
Prerequisite: Permission of graduate director. An overview of the laws relating to the media. Ethical and social dimensions of law. Emphasis on case studies.
MC 6000
Techniques of communication research emphasizing survey and experimental methods. Sampling, questionnaire construction, data gathering, and statistical methods.
MC 6010
Relationship of communication to culture with particular emphasis on the everyday life contexts of media audiences.
Prerequisite: MC 6010. Techniques of communication research emphasizing participant observation, ethnography, and focus groups. Interviewing, observation, problems of generalization, ethics of fieldwork.
Prerequisite: Permission of graduate director. Application of the case study method to understanding the role of management and managers in the delivery of media to the marketplace. Application of management and organization theory to the problems of the mass media.
Prerequisite: Permission of graduate director. The use of various forms of audience research in media organizations. Social and ethical conflicts related to marketing.
Prerequisite: Permission of graduate director. Examines the structure of media organizations. Roles of creators, producers, distributors, publics, institutional frameworks.
Prerequisite: Permission of graduate director. Introduces the practice and study of communication as it relates to health care, including mastery of sociocultural considerations and the intersection of the health care industry with government, public, corporate, and private entities.
Prerequisite: MC 6000. Theories of democracy, the nature of a "public" and of "public opinion." Readings in the classics on mass media and democracy and in public opinion research.
Prerequisite: MC 6010. Relationship of popular music to society with attention to institutional, textual, and audience studies.
Prerequisite: MC 6010. Critical examination of the news process with attention to the relationship of economic, cultural, and political constraints.
Prerequisite: Permission of graduate director. Readings in the cultural history of media technology explore technological change and social development as a system of interrelated social relations and practices.
Prerequisite: Permission of graduate director. An in-depth analysis of one or more current issues or subdisciplines. Topics will vary from semester to semester.
Prerequisite: Permission of graduate director. Application of the case study method to understanding the role of management and managers in the delivery of media to the marketplace. Application of management and organization theory to the problems of the mass media.
Prerequisite: Permission of graduate director. The use of various forms of audience research in media organizations. Social and ethical conflicts related to marketing.
Prerequisite: Permission of graduate director. Examines the structure of media organizations. Roles of creators, producers, distributors, publics, institutional frameworks.
Prerequisite: Permission of graduate director. Introduces the practice and study of communication as it relates to health care, including mastery of sociocultural considerations and the intersection of the health care industry with government, public, corporate, and private entities.
Prerequisite: MC 6000. Theories of democracy, the nature of a "public" and of "public opinion." Readings in the classics on mass media and democracy and in public opinion research.
Prerequisite: MC 6010. Relationship of popular music to society with attention to institutional, textual, and audience studies.
Prerequisite: MC 6010. Critical examination of the news process with attention to the relationship of economic, cultural, and political constraints.
Prerequisite: Permission of graduate director. Readings in the cultural history of media technology explore technological change and social development as a system of interrelated social relations and practices.
Prerequisite: Permission of graduate director. An in-depth analysis of one or more current issues or subdisciplines. Topics will vary from semester to semester.
Under the direction of a faculty advisor and graduate committee, the student will plan and execute an original research or creative project. Once enrolled, student should register for at least one credit hour of master's research each semester until completion. S/U grading.
Completion and execution of a professional project under the direction of a faculty advisor and graduate committee. Once enrolled, student should register for at least one credit hour of master's project each semester until graduation. S/U grading.
Prerequisite: Permission of graduate director. Application of the case study method to understanding the role of management and managers in the delivery of media to the marketplace. Application of management and organization theory to the problems of the mass media.
Prerequisite: Permission of graduate director. The use of various forms of audience research in media organizations. Social and ethical conflicts related to marketing.
Prerequisite: Permission of graduate director. Examines the structure of media organizations. Roles of creators, producers, distributors, publics, institutional frameworks.
Prerequisite: Permission of graduate director. Introduces the practice and study of communication as it relates to health care, including mastery of sociocultural considerations and the intersection of the health care industry with government, public, corporate, and private entities.
Prerequisite: MC 6000. Theories of democracy, the nature of a "public" and of "public opinion." Readings in the classics on mass media and democracy and in public opinion research.
Prerequisite: MC 6010. Relationship of popular music to society with attention to institutional, textual, and audience studies.
Prerequisite: MC 6010. Critical examination of the news process with attention to the relationship of economic, cultural, and political constraints.
Prerequisite: Permission of graduate director. Readings in the cultural history of media technology explore technological change and social development as a system of interrelated social relations and practices.
Prerequisite: Permission of graduate director. An in-depth analysis of one or more current issues or subdisciplines. Topics will vary from semester to semester.
Under the direction of a faculty advisor and graduate committee, the student will plan and execute an original research or creative project. Once enrolled, student should register for at least one credit hour of master's research each semester until completion. S/U grading.
Completion and execution of a professional project under the direction of a faculty advisor and graduate committee. Once enrolled, student should register for at least one credit hour of master's project each semester until graduation. S/U grading.