Choose a Web site you visit regularly, one where you read a lot of the content. Imagine that you have been hired as the site’s new editor-in-chief. Make specific recommendations to improve the presentation of content at the site, integrating and referencing the chapter as much as possible.
- What elements or features promote use of the site? Again, think of all the elements described in this chapter.
- How are graphics and visuals incorporated, and do they encourage or discourage use? How do they do this? How much thought was given to navigation throughout the site?
- Are the elements — graphical, navigational and metaphorical — consistently applied throughout the site?
- Is the tone or rhythm of the site consistent throughout?
- Do these dimensions match the audience(s) for the site?
Here is a categorical checklist of site dimensions to critique:
- Navigation
- Page layouts (balance | contrast | unity)
- Consistency
- Tone and voice
- Writing quality
- Site organization
Length: Approximately 800-1,000 words.