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Author Archives: Todd O'Neill
Creating Good Content Infographic
Sorry, I’m a junkie for a good infographic.
You can never get enough information about creating content.
Online Presence Review Resources
Conducting a review of a business’ online presence can take many forms. I know how I would do it but is that the right way or my way?
Here is a list of resources I’ve curated on the topic. When I have time I’ll lay out my step by step.
- A Framework for Site Reviews (with Examples) from The Moz Blog with a great slideshow.
- What goes into your site review? by Paul Boag
- How to Write a Website Review from eHow
- 9 Companies Doing Social Media Right and Why from Social Media Examiner (not exactly about doing but good examples)
- Sample Website Reviews By Lydia Forbes (2000)
- How to Develop a Social Media Strategy, Not a Bunch of Tactics from the Vocus Blog
The Perfect Curated Content
Found this through curata.com. (If you don’t follow curate start!)
This infographic spells curation out. Curation is a great way to find and publish content that is relevant to your client’s audience.
Measurement and Metrics
Found this great infographic and article through Scoop.it (one of my content curation tools.) The Comprehensive Guide to Content Marketing Analytics & Metrics is just what it says it. An excellent overview of the important metrics you should keep track of for all the different content you create.
The infographic is just the tip of the iceberg. Read the entire article and download the e-book from Curato.
Should you use social media?
Here’s an infographic that might help.
