Home » How To
Category Archives: How To
The Perfect Curated Content
Found this through curata.com. (If you don’t follow curate start!)
This infographic spells curation out. Curation is a great way to find and publish content that is relevant to your client’s audience.
Measurement and Metrics
Found this great infographic and article through Scoop.it (one of my content curation tools.) The Comprehensive Guide to Content Marketing Analytics & Metrics is just what it says it. An excellent overview of the important metrics you should keep track of for all the different content you create.
The infographic is just the tip of the iceberg. Read the entire article and download the e-book from Curato.
Social Media Measurement & Monitoring Tools
Following up on yesterday’s lecture, here are a few social media measurement tools. Add any measurement or monitoring services that you have found in the Comments.
Google Analytics – What we discussed in the lecture. FREE.
Facebook Insights – Touched on in the lecture. Link goes to a guide on how to use Facebook Insights.
Klout – I’ve used this in the past. Used to be a way to track your influence. Link goes to the Klout FAQ page.
Twitspout – Haven’t used this before. Registration is closed. Link goes to main page.
Wildfire – Haven’t used this one either. Owned by Google; only for corporate accounts.
Which came first: the Social or the Egg?
It’s easy to put our heads down and focus on a goal. Need more Followers! Need more Likes! Need more traffic! Maybe we should think of it like an ecosystem. All of our online properties rely in part on all the rest of our online properties.
Case in point, some accidental research from Yoast, the folks who built the WordPress SEO plugin (arguably the best SEO plugin for the playform.) “Is Social the new Google?” they contend that traffic from social networks could bemore valuable than stright ahead search traffic. Check it out.