Social Media for Events
EMC Department Chair Billy Pittard passed this along. It’s an interesting infographic from Visual.ly on the use of social media for events, both from the promoter perspective and the attendee perspective.
Social Media Measurement & Monitoring Tools
Following up on yesterday’s lecture, here are a few social media measurement tools. Add any measurement or monitoring services that you have found in the Comments.
Google Analytics – What we discussed in the lecture. FREE.
Facebook Insights – Touched on in the lecture. Link goes to a guide on how to use Facebook Insights.
Klout – I’ve used this in the past. Used to be a way to track your influence. Link goes to the Klout FAQ page.
Twitspout – Haven’t used this before. Registration is closed. Link goes to main page.
Wildfire – Haven’t used this one either. Owned by Google; only for corporate accounts.
Which came first: the Social or the Egg?
It’s easy to put our heads down and focus on a goal. Need more Followers! Need more Likes! Need more traffic! Maybe we should think of it like an ecosystem. All of our online properties rely in part on all the rest of our online properties.
Case in point, some accidental research from Yoast, the folks who built the WordPress SEO plugin (arguably the best SEO plugin for the playform.) “Is Social the new Google?” they contend that traffic from social networks could bemore valuable than stright ahead search traffic. Check it out.
Auto Repair, Women and Social Media
Those are three things you wouldn’t normally associate with each other. Auto repair and women are like oil and water. How many people have heard horror stories about someone’s mom or sister getting ripped off by a less than honest shop?
But Victory Auto Service and Glass is using social media successfully to get and keep female customers. Check out this post from Social Media Examiner.
HUGE List of Social Media Dimensions
Who couldn’t use an exhaustive list of dimensions for images, etc. used to build out social media sites and pages? You, couldn’t!
TentSocial has been performing this service to the business for a little while. So without further ado, here is The Ridiculously Exhaustive Social Media Dimensions Blueprint.
And there’s an infographic no less!
