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Schedule

Subject To Change

Wk

Date

Topic

Reading

HootSuite

Assignments

DUE DATE

1 August 26

Intros!

– Instructor

– Students

– Course

A Brief History Of Social Media (1969-2012) [INFOGRAPHIC] Read the articles on this page to create your WordPress website.
August 28 Overview
2 September 2  Basics of Communication
  • Hootsuite Account Set-up
September 4 HOOT100: Setting Up Your Dashboard
3 September 9  Monitoring HOOT105: Introduction to HootSuite Mobile  
September 11  Social Media and Business HOOT110: Introduction to Social Listening
  • The Big Deal
    Client Project
4 September 16  Engaging the Audience
September 18 HOOT120: Introduction to Engagement
5 September 23 Social Networks
&
Blogs
Bring Examples of or Information about Social Media and Entertainment
September 25  Social Media and Entertainment HOOT130: Introduction to Collaboration
6 September 30 Mobile
October 2  Measurement   HOOT140: Introduction to Analytics
7 October 7
October 9 Social Media and Non-Profits  HOOT210: Advanced Listening with HootSuite Pro Bring Examples of or Information about Social Media and Non-Profits
  • Upfront Analysis
8 October 14 NO CLASSFALL BREAK
October 16  TBD  HOOT220: Advanced Engagement with HootSuite Pro
9 October 21 Rich Media
October 23 HOOT230: Advanced Collaboration with HootSuite Pro
  • Best Practices Report
10 October 28
October 30
11 November 4 Social Media and Politics HOOT240: Advanced Analytics with HootSuite Pro Bring Examples of or Information about Social Media and Politics
November 6  HootSuite Review
  • Recommendations Report
12 November 11 HootSuite Certification Exam HootSuite Certification Exam
November 13  Digital Analytics
13 November 18
  •  Bring examples of discussion boards or “news” blogs or Q&As.
  • Operations Schedule
November 20  Social Media in Education
14 November 25
November 27  NO CLASS

HAPPY THANKSGIVING!

15 December 2
  • Client Proposals with Operations Plan
December 4 No Class
16 December 9
December 11

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