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Social Media Measurement & Monitoring Tools

Following up on yesterday’s lecture, here are a few social media measurement tools. Add any measurement or monitoring services that you have found in the Comments.

Google Analytics – What we discussed in the lecture. FREE.

Facebook Insights – Touched on in the lecture. Link goes to a guide on how to use Facebook Insights.

Klout – I’ve used this in the past. Used to be a way to track your influence. Link goes to the Klout FAQ page.

Twitspout – Haven’t used this before. Registration is closed. Link goes to main page.

Wildfire – Haven’t used this one either. Owned by Google; only for corporate accounts.


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