Following up on yesterday’s lecture, here are a few social media measurement tools. Add any measurement or monitoring services that you have found in the Comments.
Google Analytics – What we discussed in the lecture. FREE.
Facebook Insights – Touched on in the lecture. Link goes to a guide on how to use Facebook Insights.
Klout – I’ve used this in the past. Used to be a way to track your influence. Link goes to the Klout FAQ page.
Twitspout – Haven’t used this before. Registration is closed. Link goes to main page.
Wildfire – Haven’t used this one either. Owned by Google; only for corporate accounts.