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Measurement and Metrics

Found this great infographic and article through Scoop.it (one of my content curation tools.) The Comprehensive Guide to Content Marketing Analytics & Metrics is just what it says it. An excellent overview of the important metrics you should keep track of for all the different content you create.

The infographic is just the tip of the iceberg. Read the entire article and download the e-book from Curato.

metrics-model-high-res1

Should you use social media?

Here’s an infographic that might help.

Social Media Cheat Sheet (for brands) #infographic