It’s easy to put our heads down and focus on a goal. Need more Followers! Need more Likes! Need more traffic! Maybe we should think of it like an ecosystem. All of our online properties rely in part on all the rest of our online properties.

Case in point, some accidental research from Yoast, the folks who built the WordPress SEO plugin (arguably the best SEO plugin for the playform.) “Is Social the new Google?” they contend that traffic from social networks could bemore valuable than stright ahead search traffic. Check it out.