Objective

To develop an understanding of the development and application of Augmented Reality.

Description

Create a location-based augmented reality application with two instances of AR that could be used in a business or organizational context. This will be easier if you have a business or non-profit client who can give you some objectives and audience, otherwise, you will need to develop the project’s objectives and target audience yourself.

Tools

• Software
  • Adobe Aero desktop Beta (free; does not require Adobe Creative Cloud)
  • Adobe Aero iOS app (no Android app)
  • Optional (require Creative Cloud) Adobe Photoshop, Illustrator, Dimension, Substance 3D Designer, Substance 3D Painter
  • Spark AR (Meta)
  • Snap Lenses (Snapchat)
• Presenting: iPhone or iPad (an iPad is available at Media Arts Check Out)
• Tutorials:
  • Adobe:  Aero User Guide  |  Aero Tutorials

Project Deliverables

Research:

Research three examples of a location-based augmented reality app that you intend to create. They should be similar in subject or creative approach. Create a document outlining the following:

• The objective for each example and what the audience should be able to know, do or feel after using the example. “I don’t know” is not an example of an answer.
• The audience of the example. This should include age, gender, geographic location, socioeconomic level, media or device use, etc. “Not sure” is not an example of an answer
• The Platform for the example. This is the online location or app that the example project is on.
• Linked URLs of the examples you find.
• Analysis: Why are these appropriate examples for your project? Do they use the medium effectively and why? What works and why? What doesn’t work and why?

You may also include additional sources you found that are not examples but pertain to the media you will use or the topic you will cover. See the Project Brief for details.

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Project proposal:

• Explain the objective of your project and what the audience should be able to know, do, or feel after using the example.
• Describe the intended audience. This should include age, gender, geographic location, socioeconomic level, etc.
• Client for the project (if any.)
• Explain how the project will be used and distributed.
• Include the information about your use of generative AI if applicable. (See the Using Generative AI in Your Project page for more information.)
• Create a detailed outline of the content and/or storyboard that includes sketches of the visuals, text, and other appropriate content.
• Provide a Task List with names of responsible individuals and the deadline dates for the tasks.
• Provide a list of team members with email and phone contact information.

Use this Project Brief template. The filename should be LASTNAME_PROJECTNAME_brief.

Use this Task List template. The filename should be LASTNAME_PROJECTNAME_tasklist

The document is delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Completed Project:

Visuals and Sound:

• If text elements are included it must use correct spelling, grammar, punctuation, appropriate capitalization, and sentence structure.
• If graphic elements are included, they should be appropriately designed for the application, objective, and audience.
• If audio is included, it should be recorded without hiss, buzz, or unnecessary background sound.
• If video is included, it is properly focused, framed, and lighted correctly. Should have appropriate movement for each shot.
• Geolocation metadata (if used) is accurate.

Publishing:

• Explain how the project can be accessed.
• Create a page on your website for the project that includes an explanation of the project and audience, as well as how the audience can access and use the final project. Include a link to the project proposal and the completed project.
• Create social media posts about the project on all of your social media accounts. Include the hashtag #iam3210.

Submit an MS Word document (PDF or Pages documents will not be accepted, no exceptions) to the D2L dropbox with the following information.

• URL of your website page about the project
• Screenshots of the YouTube Details page that displays the episode metadata
• URL of the finished project
• URLs of the social media account used (hashtagged #iam3210.)

Submit a separate MS Word document (PDF or Pages documents will not be accepted, no exceptions) with your Usage of Generative AI Justification (if applicable) to the D2L dropbox.

Reflection:

Submit a 250-word reflection paper about your project that addresses the following questions.

• What surprised you as you found out more about the project?
• Why did you use your creative approach to the subject? Would you choose the same approach again or go in another direction, and why?
• How will you apply the outcome of the project to your professional life?
• What skills/knowledge does it suggest you will need to achieve those goals?
• How can you work to develop the necessary skills or knowledge?

The document is delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Due Dates

See Course Schedule for Project 1 and 2 due dates.

Evaluation

Points will be awarded based on adherence to the Project Deliverables.

Total points available – 500