Objective

To develop an understanding of online video series production techniques and applications.

Description

Produce, promote, and distribute at least six (6) episodes of an online video series. The episodes must be at least 3 minutes in length. This project may be for a business or non-profit client, or for you personally (see below.)

If this is a personal project, then you must create a new website, separate from your personal website, for the video series. Publish the online video series to YouTube and embed the clips in posts on the website. Embedding a playlist player on one page is the simplest approach.

A few example program formats include:

• Interview (celebrity, community leader, subject-matter expert, etc. Series of the same person or of five different people around a topic.)
• How To (Instructions on a craft or skill. Must include an introduction segment and four “steps” of a process.)
• Personal (focused on some particular aspect of your life such as a day-in-the-life, health, or hobby) SEE additional instructions below for the Personal series.

Resources

• Hardware
  • DSLR, Ringlight kit, tripod, green screen kit
  • iPad Production kit, lavaliere or desk microphone, etc.
  • You may NOT use a smartphone to shoot the series.
• Software
  • Adobe Premiere
• Hosting
  • YouTube
• Tutorials
  • LinkedIn Learning – Creating and Managing a YouTube Channel (4 hrs, 22 min)
  • LinkedIn Learning – Making Business Videos for Customers (47 min)
  • YouTube Creator Hub
  • Vimeo Video School

Project Deliverables

Research: (100 pts)

Research three (3) examples of an online video series similar to the one you intend to create. They should be similar in subject or creative approach. Create a document outlining the following:

• The objective for the examples should include what the audience should be able to know, learn, or do after using the example. “I don’t know” is not an example of an answer.
• The audience of the example. This should include age, gender, geographic location, socioeconomic level, media and device use, etc. “Not sure” is not an example of an answer.
• A rundown of each example detailing the main sections of the example (opening, main section, promo, closing, etc.) that describe that section and its length. This should look like the following.
  • Open – :30
  • First topic – 1:20
  • Promo – :20
  • Closing – :45
• Client for the example (if any.)
• Linked URLs of the examples you find.
• Analysis: Why are these appropriate examples for your project? Do they use the medium effectively and why? What works and why? What doesn’t work and why?

You may also include additional sources you found that are not examples but pertain to the media you will use or the topic you will cover. See the Project Brief for details.

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)\

Project brief (100 pts)

• Name and describe the client.
• Series title.
• Explain the objective of your project.
• Describe the intended audience, including demographics.
• Explain how the project will be used and distributed.
• Include the information about your use of generative AI if applicable.
• Create an outline or rundown of each episode’s content.
• Describe how you will promote the project.
• Provide an episode release schedule
• List the metadata for each episode of the series. (See information in the “Completed Project: section below.)
• Describe the tool or software you used and the reason for that choice.
• Provide a Task List with names of responsible individuals and the deadline dates for the tasks.
• If applicable, provide detailed contact information for the client and/or subject-matter expert (SME) and any cited sources for the information included in the project.
• Provide a list of team members with email and phone contact information.

Use this Project Brief template. The filename should be LASTNAME_PROJECTNAME_brief.

Use this Task List template. The filename should be LASTNAME_PROJECTNAME_tasklist

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Completed Project: (200 pts)

Video/Audio

• At least six (6) episodes.
• Shots are properly focused, framed, and lighted correctly. Should have appropriate movement for each shot.
• Audio is recorded without hiss, buzz, echo, or unnecessary background sound and is mixed appropriately at an optimum level.
• Edits are properly paced and synced with audio as appropriate. No blank frames.
• Include subtitles synced with the audio on-screen. YouTube can generate them automatically. Captions should be grammatically correct with proper spelling. (You will need to clean up the auto-generated captions.)
• Each episode has a unique title displayed on-screen.
• An on-screen request (Call to Action or CTA) to Like and Subscribe should be included during each clip.
• The final episodes are at least 3 minutes long.
• Video is encoded and compressed for YouTube upload.

Publish the project to YouTube and enter the appropriate metadata

• Title
• Description
• Playlist name (create one for your whole project)
• Audience (select one)

Under “Show More”

• • Paid Promotion (uncheck)
  • Automatic Chapters (uncheck)
  • Automatic Places (uncheck)
  • Tags (at least 3)
  • Language and captions certification
  • Recording date and location
  • License
  • Allow Embedding?
  • Publish to subscriptions feed and notify subscribers?
  • Shorts Sampling?
  • Category (and all associated dropdowns)
  • Comments and ratings (unselect all)
• Take a screenshot of the project’s YouTube upload page that shows the metadata entered and include it when you upload the document with links to your project/

Create a page on your website for the project that includes an explanation of the project, the audience, and the embedded videos as a Playlist. Include a link to the project proposal.

Create a social media post about each episode on at least one of your social media accounts, and use the hashtag #iam3210.

Submit an MS Word document (PDF or Pages documents will not be accepted, no exceptions) to the D2L dropbox with the following information.

• URL of your website page about the project
• Screenshots of the YouTube Details page that displays the episode metadata
• URL of the finished project
• URLs of the social media account used (hashtagged #iam3210.)

Submit a separate MS Word document (PDF or Pages documents will not be accepted, no exceptions) with your Usage of Generative AI Justification (if applicable) to the D2L dropbox.

This is an individual assignment, not from your team.

Reflection: (100 pts)

Write a 250-word reflection paper about your project that addresses the following questions.

• What surprised you as you found out more about the project?
• Why did you use the creative approach to the subject? Would you choose the same approach again or go in another direction, and why?
• How will you apply the outcome of the project to your professional life?
• What skills/knowledge does it suggest you will need to achieve those goals?
• How can you work to develop the necessary skills or knowledge?

Submit a MS Word document (PDF or Pages documents will not be accepted, no exceptions) to the D2L dropbox.

Due Dates

See Course Schedule for Project 1 and 2 due dates.

Evaluation

Points will be awarded based on adherence to the Project Deliverables.

Total points available – 500