Objective

To develop an understanding of social video series production techniques and applications.

Description

Produce, promote, and distribute at least 6 social video clips for a business or non-profit client. Clips must meet the requirements of the service used (Instagram, etc.)

The video clips should be posted to the social media chosen and cross-posted to another social media channel such as Twitter or Facebook.

Resources

• Hardware
  • iPad kit, DSLR, Ringlight kit, tripod, green screen kit
• Software
  • Adobe Premiere, Adobe Rush, Canva
• Hosting
  • Instagram, TikTok, YouTube Shorts
• Tutorials
  • Social Media Examiner
• Videos
  • How to Make Engaging Videos on All Social Media Platforms
• Articles
  • 6 Social Media Video Formats Marketers Need to Try
  • Always Up-to-Date Guide to Social Media Video Specs

Project Deliverables

Research: (100 pts)

Research three examples of a Social Media Video series that you intend to create. They should be similar in subject or creative approach. Create a document outlining the following:

• The objective for the examples should include what the audience should be able to know, learn, or do after using the example. “I don’t know” is not an example of an answer.
• The audience of the example. This should include age, gender, geographic location, socioeconomic level, media, and device use, etc. “Not sure” is not an example of an answer.
• A rundown of each example detailing the different sections of the example (opening, main section, promo, closing, etc.) that describes that section and its length. This should look like the following.
  • Open – :10
  • First caption – :20
  • Main topic – 1:20
  • Closing – :45
• Client for the example (if any.)
• The platform for the example. This is the online location or app or platform that applies to the examples.
• Instructions on how to access the example, i.e.: webpage URL.
• Analysis: Why are these appropriate examples for your project? Do they use the medium effectively and why? What works and why? What doesn’t work and why?

You may also include additional sources you found that are not examples but pertain to the media you will use or the topic you will cover. See the Project Brief for details

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Project brief: (100 pts)

• Project title
• Explain the objective of your project.
• Describe the intended audience, including demographics.
• Explain how the project will be used.
• Describe the tool or software used and the reason for that choice.
• If applicable, provide any metadata required for the platform used such as title, producer, date, etc.
• Include the information about your use of generative AI if applicable.
• Create an outline or rundown of each clip’s content.
• Describe how you will promote the project.
• Create a release schedule for the posts.
• Provide a proposed Task List with names of responsible individuals and the deadline dates for the tasks.
• If applicable, provide detailed contact information for the client and/or subject-matter expert (SME) and any cited sources for the information included in the project.
• Provide a list of team members with email and phone contact information.

Use this Project Brief template. The filename should include your LAST NAME, PROJECT NAME, and the word “brief”.

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Completed Project: (200 pts)

• Minimum of 6 posts
• Video is properly focused, framed, and lighted correctly. Should have appropriate movement for each shot.
• Audio recorded without hiss or buzz or unnecessary background sound.
• Audio (voice, music, sound effects) is properly mixed appropriately at an optimum level.
• Edits are properly paced and synced with audio as appropriate. No blank frames.
• Video captions of the text that’s spoken in the video.
• Clips must meet the requirements of the service used.

Create a page on your website for the project that includes an explanation of the project, the audience, the embedded final project, or how the audience can access and use the final project. Include a link to the project proposal.

Create a social media post about each episode on at least one of your social media accounts, and use the hashtag #iam3210.

Submit an MS Word document (PDF or Pages documents will not be accepted, no exceptions) to the D2L dropbox with the following information.

• URL of your website page about the project
• URL of the finished project
• URLs of the social media account used (hashtagged #iam3210.)

Reflection:

Submit a 250-word reflection paper about your project that addresses the following questions.

• What surprised you as you found out more about the project?
• Why did you use the creative approach to the subject? Would you choose the same approach again or go in another direction, and why?
• How will you apply the outcome of the project to your professional life?
• What skills/knowledge does it suggest you will need to achieve those goals?
• How can you work to develop the necessary skills or knowledge?

The document is delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Due Dates

See Course Schedule for Project 1 and 2 due dates.

Evaluation

Points will be awarded based on adherence to the Project Deliverables, Deliverable Formatting, and Due Dates.

Total points available – 500