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Online Ad Revenue Up!
On October 9, 2013, the Interactive Advertising Bureau (IAB) released its Internet Revenue Advertising Report. And surprise!(?) Online video has had a 24% increase over 2012’s $1.05 billion.
A few more facts and figures:
- Online video ads earned $20 billion in revenue between January and June of 2013
- In 2012 for the same period – $17 billion.
- Online video is 7% of ALL advertising revenue or $1.3 billion
- Online video advertising is growing 5% faster than all online advertising put together.
- Paid videos scored 22.7 billion impressions in the month of August – nearly one-third of all online video views.
Online Video in 2013
The PEW INTERNET & AMERICAN LIFE PROJECT has released new research about online video for 2013. You can find the full report here. Below is a video summary of the report.
Related articles
- Online Video Ad Revenue Is Up 24% In The Past Year (tubefilter.com)
YouTube Creator Playbook
This is a great resource for basic to advanced information on using YouTube to it’s fullest.
Vimeo Video School
Good little videos that cover online video at a high level.