Augmented Reality Application

Image of a Blippar created AR application.Objective

To develop an understanding of the development and application of Augmented Reality.

Description

Create a location-based augmented reality application with two instances of AR that could be used in a business or organizational context. This will be easier if you have a business or non-profit client who can give you some objectives and audience, otherwise, you will need to develop the project’s objectives and target audience yourself.

Resources

Software

  • Adobe Aero desktop Beta (free; does not require Adobe Creative Cloud)
  • Adobe Aero iOS app (no Android app)
    • Optional (require Creative Cloud): Adobe Photoshop, Illustrator, Dimension, Substance 3D Designer, Substance 3D Painter
  • SnapAR (Snapchat)

Display: iPhone or iPad (an iPad is available at Media Arts Check Out)

Tutorials:

Project Deliverables

Research: (100 pts)

Comparative Research: Find three (3) examples of an online video series similar to the one you intend to create. They should be similar in subject or creative approach. Create a document in the following format outlining the following:

  • Objective: include what the audience should be able to know, learn, or do after using the example. “I don’t know” is not an example of an answer.
  • Audience: include age, gender, geographic location, socioeconomic level, media and device use, etc. “Not sure” is not an example of an answer. You must include citations for your demographic sources.
  • Project Description: Explain the project’s content, including notes about the space it is designed to be used in and the use of audio, video, text, graphics, images, etc.
  • Client: if any. Anything from a brand or an influencer has a brand attached to it.
  • Linked URLs of the examples you find.
  • Analysis: Why are these appropriate examples for your project? Do they use the medium effectively, and why? What works and why? What doesn’t work and why?

tn You will copy and paste your Comparative Research into your completed Project Brief.

Best Practice Research: Identify at least three (3) different best practices relevant to your project that reflect industry standards, recommendations, or proven successful approaches for your chosen media type (video, podcast, social media, etc.). Your research should focus on finding established techniques or methods professionals use to create compelling content in your chosen medium.

Answer the following questions using the table below.

  • Name of the Best Practice
  • The page title and URL of the example
  • Why is this a best practice for this kind of project?
  • How will you apply this to your project?
Name of the Best Practice Page title and URL of the Example Why is this a best practice for this kind of project? How will you apply this to your project?
[Name the specific technique, approach, or standard] [Provide a link to a real-world example of this best practice] [Explain why this approach is considered effective, including any statistics or evidence if available] [Describe specifically how you will implement this best practice in your project]
EXAMPLE (Social Video Project)

Opening Hook Within First 3 Seconds

 https://example.com/video-hook Research shows 65% of viewers who watch the first three seconds will watch for at least 10 seconds. A strong hook increases viewer retention significantly. Our videos will open with striking coffee pour shots or time-lapse customer transitions to grab attention immediately.

You will copy and paste your Best Practice research into your completed Project Brief.

Delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Project Brief:

  • Explain the objective of your project and what the audience should be able to know, do, or feel after using the example.
  • Describe the intended audience. This should include age, gender, geographic location, socioeconomic level, etc.
  • Client for the project (if any.)
  • Explain how the project will be used and distributed.
  • Include the information about your use of generative AI if applicable. (See the Using Generative AI in Your Project page for more information.)
  • Create a detailed outline of the content and/or storyboard, including sketches of the visuals, text, and other appropriate content.
  • Provide a Task List with names of responsible individuals and the deadline dates for the tasks.
  • Provide a list of team members with email and phone contact information.

Use this Project Brief template. The filename should be LASTNAME_PROJECTNAME_brief.

Use this Task List template. The filename should be LASTNAME_PROJECTNAME_tasklist.

The document is delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Completed Project:

Visuals and Sound:

  • Correct spelling, grammar, punctuation, appropriate capitalization, and sentence structure must be used if text elements are included.
  • If graphic elements are included, they should be appropriately designed for the application, objective, and audience.
  • If audio is included, it should be recorded without hiss, buzz, or unnecessary background sound.
  • If video is included, it is properly focused, framed, and lighted correctly. Should have appropriate movement for each shot.
  • Geolocation metadata (if used) is accurate.

Publishing:

  • Explain how the project can be accessed.
  • Create a page on your website for the project that includes an explanation of the project and audience and how the audience can access and use the final project. Include a link to the project proposal and the completed project.
  • Create social media posts about the project on your social media accounts. Include the hashtag #iam3210.

Submit an MS Word document (PDF or Pages documents will not be accepted, no exceptions) to the D2L dropbox with the following information.

  • URL of your website page about the project
  • Screenshots of the YouTube Details page that displays the episode metadata
  • URL of the finished project
  • URLs of the social media account used (hashtagged #iam3210.)

Submit a separate MS Word document (PDF or Pages documents will not be accepted, no exceptions) with your Usage of Generative AI Justification (if applicable) to the D2L dropbox.

Reflection:

Submit a 250-word reflection paper about your project that addresses the following questions. Support your reflections with specific examples from the project. Focus on constructive, forward-looking observations. Consider both technical and interpersonal aspects of the experience. Use the heading structure below.

Personal Growth & Learning

  • What were the 2-3 most important lessons you learned from this project experience?
  • Describe your primary contribution to the project and explain why it was significant.
  • What specific skill or approach would you focus on improving in your next team project?

Creative Process

  • What was your team’s creative approach to this project, and what influenced those choices?
  • Based on the project outcomes, would you take a different creative approach if you could start over? Why or why not?

Professional Development

  • How do you plan to apply specific skills or insights from this project to your future career?
  • What additional skills or knowledge did this project reveal you need to develop?
  • Outline your concrete plan for developing one of these needed skills in the next 6 months.

Team Dynamics

  • For each team member (including yourself):
    • Name their most valuable contribution
    • Provide one specific example of how their work impacted the project
  • What one piece of actionable feedback would you give to each team member to enhance their collaboration skills?

(Comments about your team members will be kept confidential, but I encourage you to share them.)

This is an individual submission. Each team member must submit their own Reflection.

The document is delivered to D2L as an MS Word document (PDF or Pages documents will not be accepted, no exceptions.)

Due Dates

See Course Schedule for Project 1 and 2 due dates.

Evaluation

Points will be awarded based on adherence to the Project Deliverables.

Total points available – 500