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Video Don’ts
OnlineVideo.net published these Online Video Don’ts (Part 1 and Part 2) back in 2010 but basic video production doesn’t change quickly compared to production technology. (Think snail at a NASCAR race.)
Here’s a summary, but check out the full articles at the links above.
- Don’t Go too Long
- Don’t Neglect Production Values.
- Don’t Hire Someone with Questionable Taste
- Don’t Go off Message
- Don’t Try to Go Viral
- Don’t Have Bad Lighting
- Don’t Have Bad Sound
- Don’t Put a Lot of Headroom over Your Subject
- Don’t Put Your Subject Against a Wall
- Don’t Generalize While Budgeting
Online Ad Revenue Up!
On October 9, 2013, the Interactive Advertising Bureau (IAB) released its Internet Revenue Advertising Report. And surprise!(?) Online video has had a 24% increase over 2012’s $1.05 billion.
A few more facts and figures:
- Online video ads earned $20 billion in revenue between January and June of 2013
- In 2012 for the same period – $17 billion.
- Online video is 7% of ALL advertising revenue or $1.3 billion
- Online video advertising is growing 5% faster than all online advertising put together.
- Paid videos scored 22.7 billion impressions in the month of August – nearly one-third of all online video views.
Online Video in 2013
The PEW INTERNET & AMERICAN LIFE PROJECT has released new research about online video for 2013. You can find the full report here. Below is a video summary of the report.
Related articles
- Online Video Ad Revenue Is Up 24% In The Past Year (tubefilter.com)