OnlineVideo.net published these Online Video Don’ts (Part 1 and Part 2) back in 2010 but basic video production doesn’t change quickly compared to production technology. (Think snail at a NASCAR race.)

Here’s a summary, but check out the full articles at the links above.

• Don’t Go too Long
• Don’t Neglect Production Values.
• Don’t Hire Someone with Questionable Taste
• Don’t Go off Message
• Don’t Try to Go Viral
• Don’t Have Bad Lighting
• Don’t Have Bad Sound
• Don’t Put a Lot of Headroom over Your Subject
• Don’t Put Your Subject Against a Wall
• Don’t Generalize While Budgeting