I often believe that people don’t recognize both the importance and simplicity of podcasting. Podcasting is a relatively simple process and they are generally free to download from the internet or application of you choosing. By having a good podcast, you can build brand loyalty or help to brand yourself as an “expert” in your field of choice. My overall objective is to inform my audience about the simplicity that comes with creating or downloading/streaming podcasts. There really is a podcast for everyone.
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