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Schedule

Subject to Change.

Week

Date

Topic

Reading/Viewing/Resources

Assignment

Due Date

1

 8/29
  • Intros
  • Syllabus
  • Review Assignments
    
8/31

Presentation

  • What is Content Strategy, and Why Should You Care?
    

2

9/5

 Presentation

  • Chapters 1 & 2 – What is Content, and How Do We Use It?

Class Activity

  • Choose Your Partner!
  • Content Strategy: Chapter 3
    
9/7 Presentation

  • Chapter 3 – Content Strategy Defined

Review

  • Project Brief template
  

3

9/12

 Presentation

  • Chapter 4 – Content Strategy and the Business

Review:

  • Topic Presentation assignment
    
9/14

GUEST SPEAKER
(Professional Attire)

Laura Creekmore, Vice President of Content Operations at Syndigo

  • “Real World Content Strategy”
  • Content Strategy: Chapter 5
    

4

9/19

 Presentation

  • Chapter 5 – Inventories and Audits

Review

  • Content Inventory template

Demo:

    
9/21

Workshop:

  • Content Strategy Project Content Inventory
  • Content Strategy Project Brief

5

9/26

 Presentation

  • Chapter 6 – Analysis

Workshop:

  • Content Strategy Project Content Inventory
     LinkedIn Learning:

9/28

 Presentation

  • Information Architecture

Demo:

  • FigJam
  
  • Content Strategy Content Audit (Quantitative Analysis)

6

10/3

 GUEST SPEAKER
(Professional Attire)Beth Downey, Owner, Permelia Media: WordPress Web Design & Development

  • “Design and Planning a WordPress Website”
      
10/5

Presentation

  • Content Management Systems Overview

Workshop:

  • CMS Information Architecture diagram
  • Content Strategy: Chapters 7, 8 & 9
  
  • CMS Project Brief
  • Presentation Topic UNGRADED
  • LinkedIn Learning:
    • WordPress 5 Essential Training

7

 

10/10

 Presentation

  • Chapter 8 – Content Components

Workshop

  • CMS Information Architecture diagram

 

 
  • Content Strategy Content Audit (Qualitative Analysis)

10/12

 Workshop

  • Content Strategy Analysis Report
  • CMS Information Architecture diagram
      

8

 10/17

FALL BREAK
10/19 Presentation

  • Chapter 9 – People Components

Workshop

  • Content Strategy Analysis Report
  • CMS Information Architecture diagram
    
  • CMS Information Architecture diagram

9

10/24

 Student Mini Presentations

  • CMS Information Architecture diagram

Workshop

  • Content Strategy Analysis Report
  • Content Strategy Project Presentation
    
  • Content Strategy Analysis Report
10/26 Workshop

  • Presentation Topic Research
      

10

10/31

GUEST SPEAKER
(Professional Attire)

Rahel Anne Bailie, Principal, Content, Seriously. (London, UK)

  • “Content Operations”
      

11/2

 Student Presentations (Professional Attire)

  • Content Strategy Report Presentation
    
  • Content Strategy Report Presentation

11

11/7

Presentation

  • Digital Asset Management

Workshop

  • Presentation Treatment
  • CMS Implementation document
  • CMS Website Project
      

11/9

GUEST SPEAKER
(Professional Attire)

Mary Sherrill, Content Designer // UX Writer, Nashville

  • “Content Design”
    
  • Presentation Treatment

12

11/14

GUEST SPEAKER
(Professional Attire)

Albert Whittenberg, MTSU Assistant Vice-President, Academic & Instructional Technologies

  • Migrating mtsu.edu to WordPress

Workshop

  • Presentation Content Outline
  • CMS Website Project
    
  • CMS Implementation document

11/16

Workshop

  • Presentation Content Outline
  • CMS Website Project
    
  • Presentation Content Outline

13

11/21

 Workshop

  • Presentation
  • CMS Website Project
      

11/23

THANKSGIVING BREAK

14

11/28

Presentation

  • Mobile Content Strategy
      

11/30

Student Presentation Day (Professional Attire)

    
  • Presentation

15

12/5

Workshop

  • CMS Website Project
    
  • CMS Website Project

  • Sunday, 12/5, 11:59 p.m.

12/7

STUDY DAY

16

Tuesday

12/12

Final Exam 3:30 p.m. – 5:30 p.m.

CMS Website Project Reviews

*Guest Speakers are tentatively scheduled.